Enhans, an AI-based e-commerce automation solutions company, announced that it has completed the development of a web-based task automation solution using Large Action Model (LAM) technology and is accelerating its global commercialization efforts.

Enhans is a leading startup in the Korean market, driving the ecosystem in the field of AI commerce solutions.

The solution is currently being used by online platforms in over 50 countries, including Amazon, Walmart, and Coupang, automating tasks such as advertising, inventory management, and promotions. LAM technology, considered the next-generation AI, surpasses traditional large language models (LLMs) by processing real-world tasks based on natural language instructions.

Since August, Enhans has applied LAM technology through contracts with several global enterprises, including Samsung Electronics and P&G, which have adopted the technology for actual business operations. LAM features multimodal capabilities that allow it to flexibly adapt to changes in web interfaces, making it applicable to a wide range of tasks.

Seunghyun Lee, CEO of Enhans, stated, “LAM is a core technology that accelerates digital transformation and automation for businesses. The commercialization of this solution will further strengthen Enhans' position in the global AI market."