Price Agent

Manage Prices Smarter and Faster with AI-Powered Price Agent

Maximize revenue, respond to competitors, and optimize inventory — all through real-time dynamic pricing

Still Managing Prices Manually?
It’s Time for Algorithm-Driven Pricing Strategy
Price Agent quantifies the key factors driving price changes and automatically suggests strategies based on market response
2~5%
Increase in revenue
5~10%
Improvement in operating profit
80%
Enhancement in efficiency

Real-Time Price Monitoring

Price Agent collects and provides price data from over 1,000 marketplaces worldwide

  • Real-time collection of product prices across various commerce platforms
  • Time-series tracking of trends and channel-specific variations
  • Collection of lowest prices, including promotions, coupons, and shipping costs
All Marketplace Lowest Price
$17.99
-$1.5
Last Change: 9 days ago (Updated: 1 day ago)
Per mL: $0.0.2
Unit Price: $17.99
Seller: Naver – HJ Mall
Shipping: $4.99
Coupon: $1
Bundle: 2 bottles
Due to today’s price of $17.99 on a competing marketplace, a price adjustment on Coupang is expected. A recently applied $1.00 coupon appears to be the main driver behind this shift.
View AI Inference Basis
coupang logo
Current Coupang Price
$17.99
-$1.5
Last Change: 3 days ago (Updated: 1 day ago)
Per mL: $0.02
Unit Price: $17.99
Coupon: None
Shipping: Rocket Delivery
Bundle: 2 bottles
Coupang’s current price appears to have been influenced by Oz Company’s listing of the same product at $17.99 on Naver Shopping. This information was last updated approximately 3 hours ago.
View AI Inference Basis

Abnormal Price Detection

Detects products violating brand pricing policies in real time to protect brand integrity

  • Automatic detection of prices below standard or excessive discounts
  • Risk scoring for repeat violators
  • Real-time alerts and visualization of deviation reasons
Notification
Important update you shouldn't miss.
Coupon Price Adjustment Required
Unintended coupons have been detected on Gmarket and Auction.
May 1, 2026, 5:01 PM
Coupang Price Management Alert
The lowest price on other marketplaces for[Beksul Pressed Olive Oil, 900ml, 1 bottle] is currently lower than the price listed on Coupang. Action may be required.
May 1, 2026, 5:01 PM
feature-3

Competitor Price Analysis

Establishes your pricing strategy based on competitor pricing data

  • Automatic collection and comparison of competitor prices for similar products
  • Provides information for responding to promotions, inventory levels, and seasonal strategies
  • Simulates price elasticity for key competing products
Competitor Lowest Price Trend
May 1, 2025 – Present
graph of market price over time
feature-4

Automated Report Generation

Automatically analyzes collected data to derive actionable insights

  • Visualizes price deviations, competitor comparisons, and performance changes
  • Generates weekly and monthly reports
  • Provides reports in various formats, including PDF and Excel
Product Analysis Report
Shows key product information from the Top 1–3 marketplaces and how their pricing impacts Coupang.
Top 1: 11st (Shopping Mall A)
Product Info
  • Sale Price: $20.30
  • Price per 100g: $0.64
  • Price incl. shipping: $20.30
Analysis
  • Type: Lower than Coupang (incl. shipping)
  • Insight: Shopping Mall A on 11st offers the lowest unit price at $0.64 per 100g, which is $0.05 cheaper than Coupang’s $0.69. Although the bundle configuration differs (3×1050g vs. 1×1400g), the lower unit price strongly suggests it influenced Coupang’s pricing.The 11st platform catalog also lists a similar price of $0.65 per 100g, indicating further potential influence.
Top 2: Naver Shopping (Claku)
Product Info
  • Sale Price: $20.33
  • Price per 100g: $0.65
  • Price incl. shipping: $20.33
Analysis
  • Type: Lower than Coupang (incl. shipping)
  • Insight: Claku on Naver Shopping lists the product at $0.65 per 100g, about $0.04 cheaper than Coupang. Despite having the same bundle size as Top 1, it offers the second-lowest unit price.Because shipping is included, it’s directly comparable to Coupang’s free-shipping model.
Top 3: Naver Shopping (Oz Company)
Product Info
  • Sale Price: $18.17
  • Price per 100g: $0.66
  • Price incl. shipping: $20.72
Analysis
  • Type: Higher than Coupang (incl. shipping)
  • Insight: Oz Company’s unit price is $0.66 per 100g, just $0.01 more than Coupang’s $0.65.While the bundle configuration differs, the near-identical pricing suggests Coupang likely used this listing as a benchmark and priced slightly lower to stay competitive.
11st and Claku offered lower per-100g prices than Coupang, while Oz Company’s price was nearly identical.
Coupang likely evaluated all three listings and strategically set its current price at $9.20 to maintain a slight edge in unit price competitiveness.

AI suggests, you decide, the market responds

Price Agent considers all variables —from external market factors to internal operational data— to propose optimal pricing strategies and continuously improves by learning from execution results

AI Suggests
You decide
Market Responds

Price Agent is trusted by leading brands across industries to optimize their pricing strategies

From electronics and home appliances to fashion, distribution, food & beverage, consumer goods, and cosmetics— industry-leading brands are optimizing their pricing strategies with Price Agent

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